Our Perspective

How to Market to Gen Z

How to Market to Gen Z

Have you met Gen Z? If you haven’t already, first check out our blog post, Meet Gen Z: The Population Tsunami, to get to know the mindset of this powerful generation. Move over Millennials, WGSN estimates that at 2 billion globally, the Gen Z demographic is slated to be the single largest group of consumers […]

Josh Collins Joins Streetsense Bringing Decades of Experience-Focused Marketing Insight to Travel + Tourism Practice

Josh Collins Joins Streetsense Bringing Decades of Experience-Focused Marketing Insight to Travel + Tourism Practice

New Director of Destination Activations + Marketing leads clients into “experience economy” Bethesda, Md., June 18, 2019 – Streetsense, an experience-focused strategy and design collective, today announced Josh Collins has joined the firm as a Director of Destination Activations + Marketing. Josh brings to Streetsense more than 20 years of experience across both the entertainment […]

Julie Chase Joins Streetsense to Lead Firm’s Growing Public Relations Practice

Julie Chase Joins Streetsense to Lead Firm’s Growing Public Relations Practice

Strengthened practice to play key role in firm’s global growth strategy Bethesda, Md., June 18, 2019 – Streetsense, an experience-focused strategy and design collective, today announced Julie Chase has joined the firm as Managing Director, Public Relations. With more than 25 years of experience, Julie is an expert in media relations and corporate reputation management. […]

Bringing Brands to Life From the Ground Up

Bringing Brands to Life From the Ground Up

Feet are everywhere on Instagram, from Adidas-clad feet on mosaics, to polished toes on sandy beaches, to wingtips on city street corners. ‘Selfeets’ have been a part of the platform since day one when Instagram CEO and co-founder Kevin Systrom uploaded the app’s first-ever post, a portrait of his girlfriend’s flip-flopped foot next to a […]

Recapping the Restaurant and Specialty Retail Summit

Recapping the Restaurant and Specialty Retail Summit

This week, the East Coast’s biggest names in restaurants gathered to discuss the current state of the industry and dispel their knowledge. The first annual Restaurant and Specialty Retail Summit, presented by Streetsense, Seyfarth Shaw, and CohnReznik brought together bright minds for informative discussions, valuable networking, and of course, great food. Here’s what the best […]

Streetsense Acquires Internationally Renowned Retail Environment Strategy Firm Larisa Ortiz Associates

Streetsense Acquires Internationally Renowned Retail Environment Strategy Firm Larisa Ortiz Associates

New York-based Planning Commissioner, Author, Speaker and Public-Private Partnerships Expert Brings Policy Framework to Commercial District Revitalization Bethesda, Md., June 11, 2019 –Streetsense, an experience-focused strategy and design collective, today announced the acquisition of Larisa Ortiz Associates (LOA) with Larisa named Managing Director of Research + Analysis. She will implement additional strengths in economic analysis […]

Shopping 3.0: The Future of Retail is Blended

Shopping 3.0: The Future of Retail is Blended

Within the blink of an eye, everything we purchase has gone to a subscription model, from the food we consume to the clothes we wear. But as few consumers shop exclusively online, in-store, or via subscriptions, we’re seeing the brands that have a hand in all three realms of shopping are proving most successful. Amazon […]

ICSC RECon Recap

ICSC RECon Recap

Every year as spring rolls around, members of our team pack their bags, hop on a plane, and touch down in none other than Las Vegas, Nevada. We’re always eager to make an appearance at International Council of Shopping Centers (ICSC) RECon, a convention that celebrates and connects the retail real estate industry. After three […]

What We Saw at ICFF

What We Saw at ICFF

Every year when spring rolls around, our interior architecture team starts buzzing with excitement to visit the International Contemporary Furniture Fair (ICFF), a high-end contemporary furniture fair that brings together the best designers from around the world to show what’s new in the world of luxury interior design. We saw a few surprises during this […]

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