Our Perspective

How Brand Experiences Build Emotional Connections

How Brand Experiences Build Emotional Connections

We live in the age of the branded experience. Companies are investing big money in bringing brands to life and creating sensory-stimulating interactions between their products and the people that matter most to them. In a role previously filled by mass media advertisements, branded experiences build connections, positive sentiments, and memories, leading to a sale […]

Best of Both Worlds: The Rise of Soft Brands in Hospitality

Best of Both Worlds: The Rise of Soft Brands in Hospitality

The world has gotten smaller. Today’s traveller, once tied to the emotional comfort and perceived safety of international hotel chains, has begun to seek immersive cultural, entertainment, and dining experiences while on the road. For an ever-increasing segment of frequent travellers, this thirst for unique and life-enriching travel moments has led them away from the […]

Isn’t That Convenient?: Amenity Trends in Multifamily

Isn’t That Convenient?: Amenity Trends in Multifamily

Red-hot growth in multifamily has all eyes on the industry, with 50% of those under 30 years old occupying rental housing in 2018. Shaped by Millennial and Gen Z consumer behaviors, apartment buildings are raising the bar for amenities — offering services and building features to fulfill the demand for convenience. Signed, Sealed, Delivered Adapting […]

Make No Mistake, Email Marketing Is Alive and Well

Make No Mistake, Email Marketing Is Alive and Well

It’s true, email marketing is not dead. Not even close.  Sure, inboxes these days are a noisy and crowded space, with most people engaging with fewer than 3 emails a day while receiving over 88. But email continues to be one of the most impactful ways to connect with audiences, having the lowest bounce rate […]

Managing Risk in Today’s Dynamic Real Estate Market

Managing Risk in Today’s Dynamic Real Estate Market

The era of “if you build it, they will come” is over. If only it were still that easy to attract tenants and consumers to developments, but in today’s dynamic real estate climate, mixed-use developers and investors are hesitant to develop projects speculatively. Major real estate categories, such as retail and office space, are going […]

How to Market to Gen Z

How to Market to Gen Z

Have you met Gen Z? If you haven’t already, first check out our blog post, Meet Gen Z: The Population Tsunami, to get to know the mindset of this powerful generation. Move over Millennials, WGSN estimates that at 2 billion globally, the Gen Z demographic is slated to be the single largest group of consumers […]

Josh Collins Joins Streetsense Bringing Decades of Experience-Focused Marketing Insight to Travel + Tourism Practice

Josh Collins Joins Streetsense Bringing Decades of Experience-Focused Marketing Insight to Travel + Tourism Practice

New Director of Destination Activations + Marketing leads clients into “experience economy” Bethesda, Md., June 18, 2019 – Streetsense, an experience-focused strategy and design collective, today announced Josh Collins has joined the firm as a Director of Destination Activations + Marketing. Josh brings to Streetsense more than 20 years of experience across both the entertainment […]

Julie Chase Joins Streetsense to Lead Firm’s Growing Public Relations Practice

Julie Chase Joins Streetsense to Lead Firm’s Growing Public Relations Practice

Strengthened practice to play key role in firm’s global growth strategy Bethesda, Md., June 18, 2019 – Streetsense, an experience-focused strategy and design collective, today announced Julie Chase has joined the firm as Managing Director, Public Relations. With more than 25 years of experience, Julie is an expert in media relations and corporate reputation management. […]

Bringing Brands to Life From the Ground Up

Bringing Brands to Life From the Ground Up

Feet are everywhere on Instagram, from Adidas-clad feet on mosaics, to polished toes on sandy beaches, to wingtips on city street corners. ‘Selfeets’ have been a part of the platform since day one when Instagram CEO and co-founder Kevin Systrom uploaded the app’s first-ever post, a portrait of his girlfriend’s flip-flopped foot next to a […]

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