IEDC Conference Recap: Leveraging Outdoor Recreation for Economic Recovery

IEDC Conference Recap: Leveraging Outdoor Recreation for Economic Recovery

  In early October, Streetsense joined over 1,200 economic development professionals at the International Economic Development Council (IEDC) Annual Conference in Nashville, TN. This year’s theme, “Creative Economic Development, Tourism, Transportation & Technology,” highlighted the amazing advances and transformations led by rural towns and cities to manage industry growth and retain spending through the pandemic. […]

4 Social Media Trends Brands Should Be Aware Of

4 Social Media Trends Brands Should Be Aware Of

Streetsense is here to help you navigate the ever-changing world of social media – here are four trends for social-savvy brands.  Audio Only is Here to Stay A few months ago, we wrote about the “Race to the Audio-Only Space” as apps like Clubhouse and Twitter’s “Spaces” capitalized on audio-only capabilities. That trend hasn’t gone […]

Supporting COVID Recovery and Reinforcing Brand through Public Art

Supporting COVID Recovery and Reinforcing Brand through Public Art

Public art in mixed-use environments accomplishes multiple purposes – it not only beautifies a place, but when done well, it is an invaluable tool in shaping and reinforcing brand identity to reflect the unique offerings and strategic positioning of place. Public art is also an important COVID recovery strategy as communities reemerge and encourage visitation […]

How Can the American Rescue Plan Act Support Economic Recovery in Your Community?

How Can the American Rescue Plan Act Support Economic Recovery in Your Community?

The American Rescue Plan Act (ARPA) was signed into law by President Biden on March 11th, 2021 and will distribute $1.9 trillion in stimulus funds to support the country’s recovery from the economic and health effects of the pandemic. We’re here to help you unpack which portions of the stimulus package are available for downtown […]

Pinterest Features That Brands Should Incorporate into Marketing Strategies

Pinterest Features That Brands Should Incorporate into Marketing Strategies

Pinterest is more than just a place to fantasize about an ideal vacation or dream wedding. With over 478 million monthly active users — a 30% increase year over year — Pinterest is a great tool to help brands increase buyer awareness and conversion. Most users are naturally in the discovery phase when using the […]

Social Platforms Are Emulating TikTok

Social Platforms Are Emulating TikTok

They say that imitation is the highest form of flattery, and in TikTok’s case, the admiration is rolling in from other social platforms. First launched in China in 2016, the TikTok app allows users to create 60-second video clips soundtracked by different soundbytes. On track to reach one billion monthly active users this year, TikTok […]

The Evolution of the Convenience Store

The Evolution of the Convenience Store

The convenience store as we know it is undergoing a significant evolution — and it’s starting regionally. East coasters have long been familiar with grabbing dinner from a C-store — a hoagie from Wawa or some of Royal Farm’s famous fried chicken. Regular meals from gas stations might be a bit of a foreign concept […]

How The Younger Generation Will Save NYC’s Business Districts

How The Younger Generation Will Save NYC’s Business Districts

New York City has been hit harder by COVID than other U.S. cities, but there are some powerful forces working in its favor. The Partnership for New York just released data showing that only 10% of office workers have returned to their offices. Subway ridership remains 70% lower than pre-pandemic levels; LIRR and Metro-North remain […]

Supporting Asian American and Pacific Islanders Businesses + Communities

Supporting Asian American and Pacific Islanders Businesses + Communities

Planners, architects, and real estate strategists who play leading roles in shaping urban places and policy frameworks are now confronted by the reality that there is far more work to be done towards protecting and preserving our Asian American and Pacific Islanders (AAPI) neighborhoods, businesses, and communities.  At Streetsense, our Public + Non Profit Solutions […]

The Race to the Audio-Only Space

The Race to the Audio-Only Space

We’ve all been there. Scrolling through social media for hours, only to realize that 2:00pm is now 2:45pm. The latest trend in social media, however, may actually get you to look up from your screen. That’s because “audio rooms” are on the rise. Here’s what we know so far.   Audio versus Video – Zoom […]

Zoning for Commercial District Success

Zoning for Commercial District Success

As the retail industry continues to see disruption from technology and innovation, accelerated by COVID restrictions that have oriented more shoppers than ever before towards on-line shopping platforms, we know that things must change as cities look to recover. It is more important than ever that our rulebooks for land use remain sufficiently flexible to […]

How Tourism Will Survive the Pandemic

How Tourism Will Survive the Pandemic

Throughout the pandemic brought on by COVID-19, I’ve been blessed by the opportunity from Connect Travel, in partnership with Streetsense, to lead and moderate a series of weekly webinars for the hospitality, travel and tourism industry. Having traveled the world several times over and spending 20 plus years working in the entertainment and tourism industries, […]

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