Pinterest Features That Brands Should Incorporate into Marketing Strategies

Pinterest Features That Brands Should Incorporate into Marketing Strategies

Pinterest is more than just a place to fantasize about an ideal vacation or dream wedding. With over 478 million monthly active users — a 30% increase year over year — Pinterest is a great tool to help brands increase buyer awareness and conversion. Most users are naturally in the discovery phase when using the […]

Social Platforms Are Emulating TikTok

Social Platforms Are Emulating TikTok

They say that imitation is the highest form of flattery, and in TikTok’s case, the admiration is rolling in from other social platforms. First launched in China in 2016, the TikTok app allows users to create 60-second video clips soundtracked by different soundbytes. On track to reach one billion monthly active users this year, TikTok […]

The Evolution of the Convenience Store

The Evolution of the Convenience Store

The convenience store as we know it is undergoing a significant evolution — and it’s starting regionally. East coasters have long been familiar with grabbing dinner from a C-store — a hoagie from Wawa or some of Royal Farm’s famous fried chicken. Regular meals from gas stations might be a bit of a foreign concept […]

How The Younger Generation Will Save NYC’s Business Districts

How The Younger Generation Will Save NYC’s Business Districts

New York City has been hit harder by COVID than other U.S. cities, but there are some powerful forces working in its favor. The Partnership for New York just released data showing that only 10% of office workers have returned to their offices. Subway ridership remains 70% lower than pre-pandemic levels; LIRR and Metro-North remain […]

Supporting Asian American and Pacific Islanders Businesses + Communities

Supporting Asian American and Pacific Islanders Businesses + Communities

Planners, architects, and real estate strategists who play leading roles in shaping urban places and policy frameworks are now confronted by the reality that there is far more work to be done towards protecting and preserving our Asian American and Pacific Islanders (AAPI) neighborhoods, businesses, and communities.  At Streetsense, our Public + Non Profit Solutions […]

The Race to the Audio-Only Space

The Race to the Audio-Only Space

We’ve all been there. Scrolling through social media for hours, only to realize that 2:00pm is now 2:45pm. The latest trend in social media, however, may actually get you to look up from your screen. That’s because “audio rooms” are on the rise. Here’s what we know so far.   Audio versus Video – Zoom […]

Zoning for Commercial District Success

Zoning for Commercial District Success

As the retail industry continues to see disruption from technology and innovation, accelerated by COVID restrictions that have oriented more shoppers than ever before towards on-line shopping platforms, we know that things must change as cities look to recover. It is more important than ever that our rulebooks for land use remain sufficiently flexible to […]

How Tourism Will Survive the Pandemic

How Tourism Will Survive the Pandemic

Throughout the pandemic brought on by COVID-19, I’ve been blessed by the opportunity from Connect Travel, in partnership with Streetsense, to lead and moderate a series of weekly webinars for the hospitality, travel and tourism industry. Having traveled the world several times over and spending 20 plus years working in the entertainment and tourism industries, […]

Public Policy Considerations for the New Retail Reality

Public Policy Considerations for the New Retail Reality

Cities are complicated ecosystems whose sum of parts are intricately linked. For retail, everything is connected to demand. And we acknowledge that for many downtowns and central business districts, the loss of workers, customers, and visitors will have a widespread impact on our cities for many years to come. This is where public policy — […]

How To Prepare Bedroom Communities + Exurbs for the Homebuying Boom

How To Prepare Bedroom Communities + Exurbs for the Homebuying Boom

According to RedFin, in the first week of June 2020, seasonally adjusted demand for housing was 25% higher than it was pre-pandemic in January and February 2020, marking the eighth straight week of rising demand, with cross country movers or those seeking homes just outside metropolitan cities increasing in size. Stay-at-home orders forced millions of […]

Boutique Hotels Will Emerge from COVID-19 Stronger

Boutique Hotels Will Emerge from COVID-19 Stronger

As we approach the sixth week of relative nation-wide lockdown, we’re moving from the reactive phase to the planning phase — COVID-19 has certainly upended our current day-to-day as a society, but how will it affect our industries in the long term? Last Friday, our managing director Jay Coldren spoke on a panel hosted by […]

Tactical Solutions for Downtown Restaurants

Tactical Solutions for Downtown Restaurants

In the last month alone the retail and restaurant industry has been flipped upside down. Many local small businesses, however, are standing ground and leveraging existing conditions as an opportunity to test new product offerings and services, and most importantly, give back to the communities in need. Here are some quick solutions culled from our […]

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