How To Attract Top-Tier Chefs

How To Attract Top-Tier Chefs

Securing the right chef has everything to do with the success of a restaurant — it’s an art and a science to finding the right combination of expertise, interest, and chemistry. After all, if you don’t build it right, the right people will never come. This kind of food and beverage operator matchmaking is one […]

The Irony of NYC Signage Regulations

The Irony of NYC Signage Regulations

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. The City of New York has been on a regulatory blitz lately. In December, members of the City Council demanded that the Department of Buildings (DOB) put a moratorium on fines […]

Guiding Clients Through the Decision-Making Process

Guiding Clients Through the Decision-Making Process

In today’s deadline-driven environment, client service pros are tasked with everything from creating strategic communications plans to launching complex activation programs for clients across the globe. We like these efforts to be on time, on budget, and on target. To ensure this trifecta of goals is achieved, sometimes our client partners need a guiding light […]

How Immersive Technology is Taking the Travel + Tourism Industry by Storm

How Immersive Technology is Taking the Travel + Tourism Industry by Storm

Travel and tourism brands are embracing immersive technologies, as the platforms to create and participate are as inexpensive and user-friendly than ever before. Whether sparking the travel bug with virtual reality experiences or enhancing the experience of a destination with tidbits of information presented through augmented reality overlays, it’s clear that immersive technology is the […]

Changes in Store: Top 3 Economic Factors Driving Holiday 2019 Spending

Changes in Store: Top 3 Economic Factors Driving Holiday 2019 Spending

Each quarter, we examine the trends that are shaping the retail world — and share our insights with you. As we head into the last holiday season of the decade, we’re keeping an eye on national and international events that are due to affect Q4 retail patterns. This holiday season is especially rife with anticipation: […]

Working With Influencers 101

Working With Influencers 101

Influencers dominate today’s social landscape. The modern-day version of a celebrity endorsement, influencers are a key tool in the content marketing toolkit and span across industries from food and beverage, to fashion, travel and tourism, lifestyle, gaming, and more. Influencers can be leveraged in a variety of ways, whether solely on social or in holistic […]

Building Climate Resilience in Commercial Districts

Building Climate Resilience in Commercial Districts

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. Three years after the 2015 Paris Agreement, world leaders are still negotiating a work plan to deliver on the commitments to reduce carbon emissions to alleviate the impacts of climate change. […]

The Technology of Client Service

The Technology of Client Service

Here at Streetsense, we’re extremely proud of our family of world-class clients, but with world-class clients come world-spread teams. As we work hard to service daily client needs, a key tool to meet those creative needs comes in the form of communications technology. Choosing the Best Medium With the myriad of communication mediums available to […]

In Destination Marketing, Everyone Should Get a Seat at the Table

In Destination Marketing, Everyone Should Get a Seat at the Table

Vibrant destinations, ones that attract and engage visitors, are a result of forward-thinking, collaborative leadership teams that assess, vision, plan, and steward a destination toward healthy and sustainable growth. As these collaborative leaders sit down to discuss growth and marketing initiatives, who should have a seat at the table? Leaders across the entire community, including […]

Waiting for the Micro-Mobility Revolution

Waiting for the Micro-Mobility Revolution

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. As we contemplate an urban environment with more mobility options, including e-scooters and bikes, accommodating these users (who by the way use less space and fossil fuel) is critical. It will […]

NYC’s Storefront Tracker Bill Paves the Way for Enhanced Retail Data

NYC’s Storefront Tracker Bill Paves the Way for Enhanced Retail Data

“You can’t fix a problem when you can’t even begin to measure it,” says Gale Brewer, the President of the Manhattan Borough. That’s the problem legislators, small business owners, and landlords are facing today — not enough information about what’s contributing to retail vacancies across New York City.  In response to the hotly debated Small Business […]

The Last Days of Cannabis Prohibition

The Last Days of Cannabis Prohibition

The United States is on the verge of the nationwide legalization of marijuana, and the moment we’re in is remarkably similar to the final days of American Prohibition. As we move away from the Wild West of weed towards a ‘governed’ system, major regulatory changes within the world of cannabis will cause ripple effects into […]

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