Tech Takes Fitting Rooms to The Next Level

Tech Takes Fitting Rooms to The Next Level

As a result of the meteoric rise of e-commerce, retailers must get more and more engaging in order to keep people walking in the door. One way retailers are amping up their game? Fitting rooms are getting upgraded with new technologies that enhance, streamline, and personalize the consumer shopping experience. Reformation’s minimalist stores function like […]

Changes in Store: Seven Retail Trends to Watch in 2020

Changes in Store: Seven Retail Trends to Watch in 2020

Each quarter, we examine the trends that are shaping the retail world — and share our insights with you. As we kick off a new decade, our Research + Analysis team is keeping their finger on the pulse of the latest retail trends and strategies that are due to make big waves in the retail […]

The Death of Decision Fatigue

The Death of Decision Fatigue

Decision fatigue — the inability to make sound decisions after an extended period of decision making — explains why so many of us struggle to pick a restaurant for dinner, assemble the next day’s outfit, or even what TV show to binge after a long day. Luckily, retailers worldwide are providing a helping hand in […]

How Online Shopping is Changing City Streets

How Online Shopping is Changing City Streets

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. Time published an article entitled “Online Shopping Was Suppose to Keep People Out of Traffic. It Only Made Things Worse”. For those of us in the retail planning space, we’ve been seeing this […]

4 Steps for Vetting Influencer Partners

4 Steps for Vetting Influencer Partners

From the rapid rise of TikTok to Instagram’s hidden likes, social media’s quick changes keep us on our toes to research and develop the influencer tactics for our clients. The four key steps below are what we use to guide us through the multifaceted influencer partnership process, and make sure we deliver successful, top-notch campaigns. […]

How To Attract Top-Tier Chefs

How To Attract Top-Tier Chefs

Securing the right chef has everything to do with the success of a restaurant — it’s an art and a science to finding the right combination of expertise, interest, and chemistry. After all, if you don’t build it right, the right people will never come. This kind of food and beverage operator matchmaking is one […]

The Irony of NYC Signage Regulations

The Irony of NYC Signage Regulations

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. The City of New York has been on a regulatory blitz lately. In December, members of the City Council demanded that the Department of Buildings (DOB) put a moratorium on fines […]

Guiding Clients Through the Decision-Making Process

Guiding Clients Through the Decision-Making Process

In today’s deadline-driven environment, client service pros are tasked with everything from creating strategic communications plans to launching complex activation programs for clients across the globe. We like these efforts to be on time, on budget, and on target. To ensure this trifecta of goals is achieved, sometimes our client partners need a guiding light […]

How Immersive Technology is Taking the Travel + Tourism Industry by Storm

How Immersive Technology is Taking the Travel + Tourism Industry by Storm

Travel and tourism brands are embracing immersive technologies, as the platforms to create and participate are as inexpensive and user-friendly than ever before. Whether sparking the travel bug with virtual reality experiences or enhancing the experience of a destination with tidbits of information presented through augmented reality overlays, it’s clear that immersive technology is the […]

Changes in Store: Top 3 Economic Factors Driving Holiday 2019 Spending

Changes in Store: Top 3 Economic Factors Driving Holiday 2019 Spending

Each quarter, we examine the trends that are shaping the retail world — and share our insights with you. As we head into the last holiday season of the decade, we’re keeping an eye on national and international events that are due to affect Q4 retail patterns. This holiday season is especially rife with anticipation: […]

Working With Influencers 101

Working With Influencers 101

Influencers dominate today’s social landscape. The modern-day version of a celebrity endorsement, influencers are a key tool in the content marketing toolkit and span across industries from food and beverage, to fashion, travel and tourism, lifestyle, gaming, and more. Influencers can be leveraged in a variety of ways, whether solely on social or in holistic […]

Building Climate Resilience in Commercial Districts

Building Climate Resilience in Commercial Districts

This post was originally published on the Larisa Ortiz Associates blog in January, 2019 by Streetsense Managing Director of Research + Analysis, Larisa Ortiz. Three years after the 2015 Paris Agreement, world leaders are still negotiating a work plan to deliver on the commitments to reduce carbon emissions to alleviate the impacts of climate change. […]

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