The Streetsense Collective

For those of you that haven’t brushed up on your Gen Z knowledge, check out our previous Gen Z blogs — Meet Gen Z: The Next Population Tsunami and How to Market to Gen Z. Now that you’re all caught up on the generation with $143 billion spending power, let’s talk multifamily. At two billion […]

Social media is no longer a nice-to-have in property marketing — it’s a must-have. Aside from the fact that almost every property has a social media presence, embracing social media is a key component of integrated marketing plans. With strategic use, social media boosts multifamily marketing efforts and supports business goals. Put Yourself Out There […]

Gone are the days of giving priority to goods and services, now our expenditures are going to experiences — and that’s affecting more than one would think. Eric Burka, Managing Principal, and Jamie Sabat, Director of Trends and Consumer Forecasting sat down to talk about the experience economy, its effect on multifamily housing, and trends […]

We had a blast in Blagden and hope you did too. This year’s Streetmarket was bigger and better than ever, thanks in part to our wonderful partners, vendors, and attendees. A jungle of REWILD plants found new homes, a library’s worth of Loyalty Books was browsed, hundreds of Frères Branchiaux candles were sniffed, Little Sesame […]

Opening a successful restaurant or bar is daunting for both new and experienced restaurateurs. Jay Coldren, Streetsense’s Managing Director of Eat + Drink, sat down with industry experts Derek Brown of Drink Company, and Colan Vance of The Indigo Road to talk about the anatomy of a successful restaurant and bar, and to look at […]

Streetmarket is back, bigger, and better than ever. On Saturday, September 14, we’re hosting Streetmarket — a curated market experience by Streetsense. Join us to shop local, eat well, and drink up while championing and supporting local makers. The event is open to the public and will feature a mix of local retailers and restaurants […]

African cuisine is underrepresented in the U.S. — a fact that is reflected expertly by the need for the blanket term “African cuisine,” which seeks to represent an entire continent with 54 countries and innumerable regions, all with their own regions and flavor profiles. However, the rise of African restaurants in foodie-central urban hubs around […]

Bethesda, Md., June 18, 2019 – Streetsense, an experience-focused strategy and design collective, today announced that Kurt Haglund has joined the firm as Chief Operating Officer (COO). Haglund joins Streetsense with more than 30 years having played senior roles with leading design, brokerage, and construction companies, including Gensler, RTKL Associates, JLL, and most recently, rand* Construction, […]

Successful placemaking doesn’t only result from an intelligent, strategic tenant mix — placemakers must adopt a layered, holistic approach to create a competitive destination. It’s all about creating an authentic environment design with experience in mind. Outstanding placemaking occurs when the place, the brand, and the story intersect with the offerings and uses. We’re rounding […]

As home ownership rates fall to an all-time low in the United States, renter rates are climbing to 36.6%. Investors, builders, and property management groups are tuning into the wants and needs of the renters of today to equip residences with the hottest amenities. A new generation of renters is moving into residences with hopes […]

We live in the age of the branded experience. Companies are investing big money in bringing brands to life and creating sensory-stimulating interactions between their products and the people that matter most to them. In a role previously filled by mass media advertisements, branded experiences build connections, positive sentiments, and memories, leading to a sale […]

Red-hot growth in multifamily has all eyes on the industry, with 50% of those under 30 years old occupying rental housing in 2018. Shaped by Millennial and Gen Z consumer behaviors, apartment buildings are raising the bar for amenities — offering services and building features to fulfill the demand for convenience. Signed, Sealed, Delivered Adapting […]