The Streetsense Collective

Every great place has a story. At Streetsense we focus on the art of finding and telling that story creatively, whether we’re branding a downtown district, a beloved neighborhood gathering place, a dynamic workplace, or a residential community. Here are some branding projects that we loved working on — and that got results we’re proud to […]

Many of our clients come to us with a similar goal: to increase engagement across their social channels. Coming in with the assist, LinkedIn has recently announced three new initiatives for brands and creators, all of which will help stimulate engagement across its platform. Let’s dive into all three.    Articles For Pages LinkedIn recently […]

Get to know The Lockwood, a carefully crafted and elevated living experience in the iconic Washington DC Capitol Hill neighborhood. With interiors designed by edit at Streetsense, the luxury apartment building transports residents and their guests to the era of a local turn-of-the-century Renaissance woman, Belva Lockwood, through period-inspired amenities such as the Edwardian Velvet […]

What does the future of hospitality look like after eighteen months of disruptive change? This was a big question discussed at The Americas Lodging Investment Summit (ALIS) in Los Angeles, as Streetsense’s Managing Principal Herb Heiserman and Executive Director of Hospitality Jay Coldren attended to connect with fellow hospitality leaders.  For those who couldn’t make […]

Like most things in life, change is inevitable, especially when it comes to emerging features on social media platforms. Change doesn’t have to be a bad thing though, in fact, we’re embracing some of the newest Instagram features that have debuted over the past few weeks. Here are three we’re most excited to use:   […]

Twitter recently announced, in a self-aware Tweet, that they were sunsetting Fleets, the stories at the top of the Twitter timeline that expire after 24 hours. In a reply Tweet, Twitter said, “We hoped Fleets would encourage more people to join the conversation, but that wasn’t the case. So we’re removing them and focusing on […]

Jeff Pollak, Streetsense Managing Principal + Vice President, sat down with our partner CBRE to discuss Activation and Placemaking. Jeff, a 30-year real estate veteran and one of the nation’s leading retail consultants, has worked on every type of consumer environment imaginable. Get a glimpse into his conversation with CBRE: How should investors be thinking […]

We are so thrilled to announce our partnership with Capital One to develop food and beverage programs for the company’s first airport lounges. Capital One selected our team to develop the food and beverage vision and guest experience, including regionalized menus, grab-and-go programs, retail strategy, and branding. We’ll be providing support and updates to Capital […]

We’re proud to announce our continued partnership with Domestique Wine for the 2021 Major Taylor Fellowship, a fellowship with a mission to address, challenge, and disrupt the lack of diversity in the wine world. The second annual Major Taylor Fellowship, which Domestique first launched in July 2020, is designed to give a person of color […]

The world is rethinking where and how we work and live – and Class A multifamily properties in traditional urban settings are faced with a challenge in adapting to the new renter dynamic. After a year of profound uncertainty, we’re excited to explore the future of multifamily living in the latest Multifamily Innovation Watch – […]

We’re so excited to share a closer look at our design for The Elm, a premier luxury rental community in Bethesda, MD. Our team traveled to Copenhagen, Denmark to research Scandinavian design and the concept of fika — the beloved daily ritual of breaking for coffee and cake with friends — sparked the inspiration to […]

Last week, a handful of Streetsensers attended the Single-Family Rental Summit in Dallas. As most have heard by now, the stunning rise in demand for single-family rentals has redefined the real estate landscape. Top subject-matter experts led discussion panels that dove into the investment landscape and future of this rising asset class — check out […]