Creating Placemaking Experiences the Right Way

Creating Placemaking Experiences the Right Way

Successful placemaking doesn’t only result from an intelligent, strategic tenant mix — placemakers must adopt a layered, holistic approach to create a competitive destination. It’s all about creating an authentic environment design with experience in mind. Outstanding placemaking occurs when the place, the brand, and the story intersect with the offerings and uses. We’re rounding […]

It Makes a Village: Building a Sense of Community in Multifamily

It Makes a Village: Building a Sense of Community in Multifamily

As home ownership rates fall to an all-time low in the United States, renter rates are climbing to 36.6%. Investors, builders, and property management groups are tuning into the wants and needs of the renters of today to equip residences with the hottest amenities. A new generation of renters is moving into residences with hopes […]

How Brand Experiences Build Emotional Connections

How Brand Experiences Build Emotional Connections

We live in the age of the branded experience. Companies are investing big money in bringing brands to life and creating sensory-stimulating interactions between their products and the people that matter most to them. In a role previously filled by mass media advertisements, branded experiences build connections, positive sentiments, and memories, leading to a sale […]

Isn’t That Convenient?: Amenity Trends in Multifamily

Isn’t That Convenient?: Amenity Trends in Multifamily

Red-hot growth in multifamily has all eyes on the industry, with 50% of those under 30 years old occupying rental housing in 2018. Shaped by Millennial and Gen Z consumer behaviors, apartment buildings are raising the bar for amenities — offering services and building features to fulfill the demand for convenience. Signed, Sealed, Delivered Adapting […]

Managing Risk in Today’s Dynamic Real Estate Market

Managing Risk in Today’s Dynamic Real Estate Market

The era of “if you build it, they will come” is over. If only it were still that easy to attract tenants and consumers to developments, but in today’s dynamic real estate climate, mixed-use developers and investors are hesitant to develop projects speculatively. Major real estate categories, such as retail and office space, are going […]

How to Market to Gen Z

How to Market to Gen Z

Have you met Gen Z? If you haven’t already, first check out our blog post, Meet Gen Z: The Population Tsunami, to get to know the mindset of this powerful generation. Move over Millennials, WGSN estimates that at 2 billion globally, the Gen Z demographic is slated to be the single largest group of consumers […]

Josh Collins Joins Streetsense Bringing Decades of Experience-Focused Marketing Insight to Travel + Tourism Practice

Josh Collins Joins Streetsense Bringing Decades of Experience-Focused Marketing Insight to Travel + Tourism Practice

New Director of Destination Activations + Marketing leads clients into “experience economy” Bethesda, Md., June 18, 2019 – Streetsense, an experience-focused strategy and design collective, today announced Josh Collins has joined the firm as a Director of Destination Activations + Marketing. Josh brings to Streetsense more than 20 years of experience across both the entertainment […]

Julie Chase Joins Streetsense to Lead Firm’s Growing Public Relations Practice

Julie Chase Joins Streetsense to Lead Firm’s Growing Public Relations Practice

Strengthened practice to play key role in firm’s global growth strategy Bethesda, Md., June 18, 2019 – Streetsense, an experience-focused strategy and design collective, today announced Julie Chase has joined the firm as Managing Director, Public Relations. With more than 25 years of experience, Julie is an expert in media relations and corporate reputation management. […]

Recapping the Restaurant and Specialty Retail Summit

Recapping the Restaurant and Specialty Retail Summit

This week, the East Coast’s biggest names in restaurants gathered to discuss the current state of the industry and dispel their knowledge. The first annual Restaurant and Specialty Retail Summit, presented by Streetsense, Seyfarth Shaw, and CohnReznik brought together bright minds for informative discussions, valuable networking, and of course, great food. Here’s what the best […]

Streetsense Acquires Internationally Renowned Retail Environment Strategy Firm Larisa Ortiz Associates

Streetsense Acquires Internationally Renowned Retail Environment Strategy Firm Larisa Ortiz Associates

New York-based Planning Commissioner, Author, Speaker and Public-Private Partnerships Expert Brings Policy Framework to Commercial District Revitalization Bethesda, Md., June 11, 2019 –Streetsense, an experience-focused strategy and design collective, today announced the acquisition of Larisa Ortiz Associates (LOA) with Larisa named Managing Director of Research + Analysis. She will implement additional strengths in economic analysis […]

ICSC RECon Recap

ICSC RECon Recap

Every year as spring rolls around, members of our team pack their bags, hop on a plane, and touch down in none other than Las Vegas, Nevada. We’re always eager to make an appearance at International Council of Shopping Centers (ICSC) RECon, a convention that celebrates and connects the retail real estate industry. After three […]

What We Saw at ICFF

What We Saw at ICFF

Every year when spring rolls around, our interior architecture team starts buzzing with excitement to visit the International Contemporary Furniture Fair (ICFF), a high-end contemporary furniture fair that brings together the best designers from around the world to show what’s new in the world of luxury interior design. We saw a few surprises during this […]

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