The Streetsense Collective

Digital media evolves at the speed of light, so we’re always keeping an eye on what trends are making big moves in the digital world. Thomas Frank, Executive Director of Marketing joined Greer Kimsey and Lauren Sloat, Senior Directors of Marketing, along with Josh Collins, Director of Destination Activation + Marketing, to talk about the […]

As coworking concepts have disrupted the traditional office landscape, it’s no surprise that coliving has similarly found a home in the multifamily market. Offering shared accommodations with communal spaces and amenities, coliving brands have made their mark abroad and are becoming increasingly prevalent in the United States. The renters of today are looking for next-generation […]

As we’ve wrapped up 2019 and are looking forward to a new year and new decade, we’re taking a look at what’s making big moves in the digital world. Thomas Frank, Executive Director of Marketing joined Greer Kimsey and Lauren Sloat, Senior Directors of Marketing, along with Josh Collins, Director of Destination Activation + Marketing, […]

Few things consume the minds of travel + tourism brands and destinations as much as the trends affecting the future of travel. Destinations want to know what’s around the corner in order to steward the experiences they create for travelers looking for their next big adventure. Despite their young age, Gen Z already has a […]

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? This was a big question asked at the DC Marketing Summit, as Streetsense Executive Director of Marketing, Tom Frank, spoke with industry pros about how brands can create distinguishing and engaging content. Escape the […]

Last week, our team hopped off the plane at LAX — eager for Summit LA’s three days of transformative discussions with the world’s leading minds. With a packed schedule, Streetsense’s Managing Principal Eric Burka, Director of Trends + Consumer Forecasting Jamie Sabat, and Activation + Events Manager Quinn Rhone set out to immerse themselves in […]

Retail is no longer just about selling goods, restaurants are no longer just about food, and hotels are no longer just for lodging. As we’ve moved further into the experience economy, spaces have been elevated into places, thanks to meticulous experience design and the carefully crafted activities and experiences that happen within them. As with […]

Increasingly focused on worker productivity and satisfaction, employers are implementing office perks that make the workplace more efficient and appealing to be in. From pulling inspiration from residential and hospitality designs to integrating in-house food offerings, we’re reapproaching the way we design office spaces in response to recent trends in the workplace and beyond. Optimizing […]

For those of you that haven’t brushed up on your Gen Z knowledge, check out our previous Gen Z blogs — Meet Gen Z: The Next Population Tsunami and How to Market to Gen Z. Now that you’re all caught up on the generation with $143 billion spending power, let’s talk multifamily. At two billion […]

Social media is no longer a nice-to-have in property marketing — it’s a must-have. Aside from the fact that almost every property has a social media presence, embracing social media is a key component of integrated marketing plans. With strategic use, social media boosts multifamily marketing efforts and supports business goals. Put Yourself Out There […]

Gone are the days of giving priority to goods and services, now our expenditures are going to experiences — and that’s affecting more than one would think. Eric Burka, Managing Principal, and Jamie Sabat, Director of Trends and Consumer Forecasting sat down to talk about the experience economy, its effect on multifamily housing, and trends […]

We had a blast in Blagden and hope you did too. This year’s Streetmarket was bigger and better than ever, thanks in part to our wonderful partners, vendors, and attendees. A jungle of REWILD plants found new homes, a library’s worth of Loyalty Books was browsed, hundreds of Frères Branchiaux candles were sniffed, Little Sesame […]