Advantages of Mixed-Use (The Connection)
August 3, 2017
Retail establishments in Northern Virginia have their challenges. With the high price of real estate, the dot coms breathing down their backs, and the expectation for 6-8 percent of sales to cover rent, a lot is riding on the flow of customers through the front door every day.
These points were presented to a breakfast audience at the Southeast Fairfax Development Corporation’s recent presentation “Is Retail Doomed?” The guest speakers were Heather Arnold and Bruce Leonard of Streetsense, a Bethesda-based organization that enhances brands and places, drives consumer demand, and fosters community. Arnold and Leonard related a lot of their discussion to situations they worked on in Bethesda, Maryland and Washington, D.C., as well as Potomac Yards and Old Town, Alexandria.