Logitech Launches ‘Defy Logic’ Campaign With Game Day Ad
February 8, 2021
We’re thrilled to support our partner Logitech as they launched a new brand campaign, DEFY LOGIC, featuring creators, artists, and activists who are defying expectations and breaking barriers to inspire and change the world. The centerpiece of the new campaign was Logitech’s first-ever ad that aired during the Super Bowl, featuring GRAMMY-award winning rapper and songwriter Lil Nas X and other changemaker creators, artists, and activists.
The campaign, anchored by the Lil Nas X spot in the first quarter, ran across broadcast media and social platforms. Streetsense’s content team developed a full social plan to roll out social media support for the #DEFYLOGIC campaign both in the lead-up to and real-time during the big game.
“Trusting, highly collaborative clients make for extraordinary work. In partnership with Logitech, the kickoff of the #DEFYLOGIC campaign has been a whirlwind, highlighted by an amazing effort this past Sunday by our combined teams. I’m very proud of the creativity around how we leveraged our social channels to amplify the message from the ad and spike engagement with our current followers, other advertisers and a new audience throughout last night’s game. So much more fun to come!”
– Tom Frank, Executive Director of Marketing
“As a brand with a first quarter spot, we wanted to position ourselves alongside the other fierce brands on TV, and live-tweet throughout the game. Once our commercial aired, we knew people who didn’t follow us before we’re going to check us out on social, rightthen and there — and we were ready for it! The fast-paced-you-blink-and-miss-it timely content we created throughout the game allowed us to show off our quick thinking creative chops, immerse ourselves in the conversation, and show off the fun brand that is Logitech.”
– Alexa McKnight, Senior Content Strategist