Summing Up Summit LA
November 14, 2019
Last week, our team hopped off the plane at LAX — eager for Summit LA’s three days of transformative discussions with the world’s leading minds. With a packed schedule, Streetsense’s Managing Principal Eric Burka, Director of Trends + Consumer Forecasting Jamie Sabat, and Activation + Events Manager Quinn Rhone set out to immerse themselves in all that Summit LA had to offer. For those who couldn’t make it to this year’s Summit LA, here’s what you missed:
Wellbeing is King
It wouldn’t be a Summit without a focus on wellbeing, but this particular Summit’s emphasis on all things health and wellness was amplified by its Los Angeles location, with round-the-clock meditation sessions and conference-goers clad in trendy yoga gear. Conversations from CEOs and gurus alike centered enriching both physical and mental wellness through technology, exercise, goods, and enlightening ideas about human connection.
United by Food
Food and beverage was a hot topic at Summit, kicked off by a rousing talk about the power of growing your own food from the “Gangsta Gardener,” Ron Finley. Activists and Michelin-rated chefs explored the future of food — from cultural trends like sober curiosity and low-ABV drinks to big ideas like the sustainability benefits of a plant-fueled society. Snack stations offered a taste of the newest in the food and beverage CPG space while family-style dining takeovers of DTLA’s hottest restaurants turned strangers into friends.
Colossal Cannabis Culture
Speaking of food, we can’t talk about the future of food and beverage without mentioning cannabis, CBD, and hemp-infused products. Brands offered samples of mood-enlightening goods, like Mood 33, a hemp-infused herbal beverage, and “High Tea” parties with Kikoko. Along with cannabis creations, Summit LA explored mushroom microdosing with Fungi Perfecti founder, Paul Stamets, who offered creatives and leaders a space to explore the creative and therapeutic benefits the fungi has to offer.
The campus of Summit LA was an incredibly powerful display of placemaking, transforming downtown Los Angeles into an epicenter of wellness, arts, learning, and connection that created a community of people through activations and experiences. Century-old theaters turned into lecture halls, parking lots were converted into wellness havens, and alleyways were made into pop-up markets that sparked unique conversations and fostered human connection.
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