Creating a Bottom-Up Blueprint to Grow Tourism and Support Destination Recovery

Streetsense was engaged to create six regional destination plans to support economic recovery following hurricane and earthquake events in Puerto Rico. The plans — rooted in our award-winning approach to assessing the condition and quality of tourism assets, an understanding of tourism trends and visitor expectations, and community feedback and input — quickly adapted to address the COVID-19 pandemic.

Each Destination Plan includes a combination of community interventions and strategies that were built on local consensus and vision, and that required multisectoral collaborations. Our work continues as we develop destination plans for the East Region in Fajardo/Luquillo and Ceiba/Naguabo.

6

Regions Assessed

200+

Stakeholders engaged

108+

Nido Cultural Community Projects Included in the Destination Plans