Logitech

lizzo
logitech keyboard
cool logitech keyboard

Logitech

  • lifestyle
  • marketing
  • Retail
  • social media

Driving awareness and engagement with the Logitech family of brands through inspired social media strategy and content

Logitech is a multi-brand company that brings people together through music, gaming, video, and computing. As the Global/AMR social media agency of record (AOR) for Logitech, Logitech Video Collaboration, Logitech G, and Ultimate Ears, Streetsense partners with the company’s global comms and marketing teams to reach a global audience with targeted, engaging, and inspiring content.

Approach/

Streetsense partners with multiple business groups, each with its own global and regional social media platforms, to provide and execute an always-on social media strategy for global and North American channels — spanning platform best practices, global integration, and monthly content. Supplementing the always-on approach, we collaborate on hero and brand campaigns, new product initiatives, and key storytelling activations throughout the year and across the customer journey.

Approach/

logitech mouse surrounded by peeps

Results/

logitech graphic with headphones

Results/

Since becoming Logitech’s AOR, we’ve netted a 252% increase in followers on Logitech global social handles. Additionally, the brand has seen a 53% average YoY increase in total engagements with Logitech Video Collaboration social handles, a 95% average YoY increase in Logitech Video Collaboration LinkedIn followers, and 5.7 million+ followers acquired across all channels for Logitech G.

Campaign Rollout/

Streetsense supported the social media rollout of Defy Logic, a major brand campaign showcasing stories of creators, streamers, artists, and activists in pursuit of their passions. The campaign debuted with Lil Nas X during Super Bowl LV and evolved into a second year of creator stories featuring Lizzo, among others.

Campaign Rollout/

lizzo on yellow

Content for a Cause/

desk with logitech products

Content for a Cause/

Streetsense helped ideate the brand’s campaign for International Wellbeing Week, an annual, multi-day series of content, giveaways, live programming, brand partnerships, and expert takeovers across social media—with the goal of engaging our community on the topic of wellbeing and positioning Logitech as a leader in the ergonomic and digital wellness space.

Influencer + UGC/

Streetsense collaborated on a cross-channel marketing campaign to support greater awareness and adoption for Logitech G’s wireless product line known as the G-Series. The campaign, #DearWires, announced a “breakup” with wires through an influencer-led hero video, encouraging user-generated content submissions for the chance to win wireless products.

Influencer + UGC/

dear wires logitech image

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