North Fork

north fork branding in book
North Fork rendering
North Fork development plan
north fork development plan
north fork branding
north fork branded bus

North Fork

  • Mixed use

Master planning and brand visioning a 3.7 million-square-feet SF innovation district

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North Fork—a research park developed by The University of Virginia Foundation—needed a compelling story and corresponding place strategy to differentiate it among other new innovation districts. In response, we developed a holistic creative vision spanning brand and place, for this exciting new mixed-use offering.

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