Donna Oetzel

Executive Director, Brand

Donna leads a dynamic team of strategists, designers, and creative thinkers in our branding studio, with a focus on distilling research and insights into compelling, relevant experiences that resonate with today’s consumers. Her work at Streetsense includes visioning, strategic positioning, and creative collateral development for hotels, restaurants, multi-use destinations, and consumer products. She has more than 15 years of experience in branding, creative copywriting, and strategic marketing and has worked for world-renowned brands and organizations like Marriott International, Ford Motor Company, Motorola, the National Restaurant Association, Kimberly-Clark, and Harvard Business School. Prior to starting her own consultancy, Donna was an Associate Creative Director at Ogilvy & Mather, New York. Originally from California, she has an MFA in creative writing and Bachelor of Arts in English literature.