Lauren SloatSenior Director, Marketing
As Senior Director of Marketing, Lauren oversees integrated paid, earned, owned and shared media strategies to drive awareness, engagement and conversion for clients across industries. Her career highlights include introducing connected health company higi at SXSW with creative director Lupe Fiasco, and leading social strategy for the Logitech family of brands. Prior to Streetsense, Lauren worked at public affairs firm kglobal in Washington, DC and has held roles as DC editor for Citysearch, DC editor of The Drink Nation, and at Rolling Stone magazine, National Geographic Television, Washingtonian magazine, ABC News Nightline, and US News & World Report. Lauren has a masters in nonfiction writing from The Johns Hopkins University and graduated from The University of California at Berkeley as a member of Phi Beta Kappa with a BA in mass communications.