Roberto Sablayrolles

Principal + Creative Director

As Global Hospitality Creative Director and Principal, Roberto is driven by his passion for consumer-centric design and experiential placemaking. With over 20 years of expertise, Roberto has a broad understanding of the strategy behind creating compelling brands and places, from ideation to implementation. This expertise has led him to elevate the vision of multiple clients on a global scale, including Marriott International, Hilton, Loews, Melia Hotels International, Hyatt, and many others, in addition to a variety of independent brands. The award-winning work produced by the Streetsense team under his creative direction — as well as his ever-evolving research and thought leadership — has resulted in Roberto being widely regarded as an expert in the design field of hospitality design. He has spoken on the subject at numerous international conferences and universities, and he is currently leading Streetsense’s international expansion.