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North Fork

Master Planning and Brand Visioning for a 3.7M SF Nature-Inspired Research Park

North Fork — a research park developed by The University of Virginia Foundation — is a 562-acre, 3.7 million square-foot mixed-use development that needed brand strategy and master planning. Nestled in the foothills of the Appalachian Mountains, UVA Foundation wanted a brand and masterplan that incorporated the natural surroundings, and unique stories for its distinct districts.

Wellen Park

A Global Vision for one of the U.S.’s Top-Selling Master-Planned Communities

Wellen Park’s wellness-focused community on Florida’s Gulf Coast needed planning, retail strategy, branding, and marketing for its eight existing neighborhoods and future town center.

Stonebridge Town Center

Repositioning a Lifestyle Center

With their acquisition of Stonebridge at Potomac Town Center, JBG SMITH turned to Streetsense to transform the development into a vibrant lifestyle destination for eastern Prince William County.

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