Master Planning and Brand Visioning for a 3.7M SF Nature-Inspired Research Park
North Fork — a research park developed by The University of Virginia Foundation — is a 562-acre, 3.7 million square-foot mixed-use development that needed brand strategy and master planning. Nestled in the foothills of the Appalachian Mountains, UVA Foundation wanted a brand and masterplan that incorporated the natural surroundings, and unique stories for its distinct districts.
A Global Vision for one of the U.S.’s Top-Selling Master-Planned Communities
Wellen Park’s wellness-focused community on Florida’s Gulf Coast needed planning, retail strategy, branding, and marketing for its eight existing neighborhoods and future town center.
Repositioning a Lifestyle Center
With their acquisition of Stonebridge at Potomac Town Center, JBG SMITH turned to Streetsense to transform the development into a vibrant lifestyle destination for eastern Prince William County.