11th, November , 2019
Creating a Rooted Brand in the Budding Cannabis Industry
Grassroots Cannabis engaged Streetsense to refine their point of view and create a rooted and relevant dispensary experience for their growing brand.
Grassroots Cannabis approached Streetsense with a unique challenge: unite several cannabis companies under a new identity that appeals to a diverse array of consumers. Following extensive research of the competitive and legal landscape, the Streetsense team crafted the brand, Herbology, and a growth-facilitating strategy with a connection to Herbology’s roots while elevating its look and feel for future consumers. With a new brand in place, the team rethought and redesigned an approachable dispensary experience, creating a toolkit of architectural + interior design concepts and culture training guide that helps employees guide customers, new and experienced, through the dispensary journey.