14th, February , 2019
Re-Envisioning Retail in New Jersey
Streetsense was tapped by Advance Realty to conduct a peer review of a premier mixed-use development in Somerset County in order to maximize its retail potential.
The brief was to elevate and maximize the retail potential of the New Jersey Center of Excellence, taking into consideration the 62-acre project’s designation as “an area in need of redevelopment” by recommendation of the Bridgewater Town Council. Streetsense performed a peer review of the parcel, and ultimately presented a number of creative placemaking solutions as part of the effort to optimize the property’s performance, including landscaping, contemporary fascia improvements, public plazas, building setbacks, planning footprints, and new circulation patterns.