North Fork

10th, March , 2021

Master Planning and Brand Visioning for a 3.7M SF Nature-Inspired Research Park

North Fork — a research park developed by The University of Virginia Foundation — is a 562-acre, 3.7 million square-foot mixed-use development that needed brand strategy and master planning. Nestled in the foothills of the Appalachian Mountains, UVA Foundation wanted a brand and masterplan that incorporated the natural surroundings, and unique stories for its distinct districts.

By Natalie DiPaolo/March 10, 2021