13th, February , 2019
Amping Up the Sass
Sassoon’s UK-based marketing team engaged Streetsense to raise the brand’s profile in North America, build a following in the online space, and galvanize a new generation of brand advocates through an integrated marketing approach.
Streetsense deployed a strategic mix of PR, targeted social media content creation and advertising, and influencer advocacy — led by the cultivation of a custom influencer network and production of several curated activations during New York Fashion Week — to drive brand awareness and loyalty. Within the first year of a partnership that began in 2015, Streetsense drove 14,000 users to Sassoon’s website, expanded its Facebook network by 38%, and secured more than 1,600 new Instagram followers.