14th, February , 2019
Getting Maple on the Menu
The Maple Guild engaged Streetsense to create and deploy a robust digital and earned media strategy with a focus on driving website traffic, increasing sales, coordinating food industry trade shows, and building a bigger media presence.
Streetsense developed messaging and re-branded The Maple Guild’s aesthetic to position the company as a leader in the maple industry. Streetsense led and executed media engagement, which earned The Maple Guild placements on Mother Nature Network, NBC4 Washington, Today Show and in Eater DC, Reader’s Digest, and Trend Hunter, as well as back-to-back NEXTY awards. Additionally, Streetsense partnered with high-profile chefs and mixologists including Executive Chef Adam Howard at the Michelin Star Blue Duck Tavern to create and promote unique maple-infused recipes.