14th, February , 2019
Speaking of Booming Speakers
Streetsense partnered with Ultimate Ears’ global communications team to lead the way in innovation, strategy and execution worldwide, setting strategy globally and implementing in North America.
The first year of Streetsense and Ultimate Ears working together saw the launch of next-gen Bluetooth speakers BOOM 3 and MEGABOOM 3, led by a campaign that invited people worldwide to share how they #LiveUltimate — all for a chance to win a year’s worth of concerts. Debuting across social platforms in North America, the UK, France and Germany, our campaign was designed to show audiences how BOOM 3 and MEGABOOM 3 had the power to transform their world while also highlighting numerous upgrades from the previous generation product. To amplify the reach of our message, we also worked with a designated group of influencers to share how they #LiveUltimate in a series of Instagram Story takeovers.