Chelsea Canvas
A striking new addition to Manhattan’s vibrant Chelsea neighborhood, Chelsea Canvas channels the character of its storied setting through standout interior design, well-appointed amenities, and thoughtfully curated programming—with a brand identity and marketing materials that capture the property’s unique style and context.
APPROACH
Streetsense developed a brand that artfully leverages light, angles, and atmospheric compositions to establish the community as a place where residents have the luxury of time to live meaningfully immersed in beauty and thoughtfully make the most of each moment.
LOGO & COLOR PALETTE
The Chelsea Canvas logotype is a custom sans-serif wordmark that is balanced and modern yet accessible, evoking the neighborhood’s cultural cachet while inviting personal expression. When animated, the logotype mimics the hands of a clock, reinforcing the idea of passing time as well as the building’s framed facade. A muted color palette reflects the building’s interior design while evoking a sense of quiet luxury.
PHOTOGRAPHY
Our visual media team captured intimate living moments defined by hard light, dynamic shadow play and unique compositions. These photographs were complemented with diffused light scenarios that focused on more deliberate and inventive compositions.
MORE CASE STUDIES
TSX
Imagining and marketing a transformative development at the world's most visible intersection
