Georgetown Winter Lights
January 22, 2021
Our client Washington Harbour is DC’s premier destination on the Georgetown Waterfront — of course, this year, events and activations have looked much different. Despite that, we’re continuing to partner with them and DC creatives to bring fresh, exciting, and safe experiences to the Harbour. Our incredible Events + Activations team — Gauri Sarin and Jene Wheeless — identified Creative JunkFood, a local multimedia creative studio to bring the Harbour to life.
Every year, Washington Harbour transforms its fountain into an ice rink for visitors to enjoy; but this year, due to pandemic restrictions, Washington Harbour tasked us with developing a social distancing-friendly activation that engages visitors and encourages them to visit the waterfront. With that in mind, we identified the perfect vendor to activate the space — Creative JunkFood.
This year, these efforts resulted in the Washington Harbour Winter Wonderlights: a four-month winter activation and celebration at the Georgetown Waterfront. This installation features lightboxes designed to represent various winter themes — from snowmen and snowflakes to cozy images and wildlife.
“Creative JunkFood is a small, Black-owned and incredibly impressive creative studio that captures DC culture and its people in vibrant and artistic displays, whether those be interactive, murals, flyers. We chose to partner with Nabeeh and Candice [co-founders of Creative JunkFood] because we knew that they would take our vision, create something different and out-of-the-box, and really add excitement to the Harbour.” – Jene Wheeless, Manager, Earned Media + Influencer Strategy
To say this year has been tough is an understatement — if you’re in the area, stop by Washington Harbour Winter Wonderlights to stroll through the amazing lights. Remember to wear a mask, social distance, and tag us on Instagram @washingtonharbour!