Reinventing a historic destination for a modern audience

We were asked to help create a holistic vision and strategy for Washington DC’s largest new master planned community. The end result is an authentically grounded, genuinely welcoming neighborhood where innovation, creativity, and culture have room to roam.

Outcome

A next-generation neighborhood that rings true to all audiences via a unified brand, placemaking, marketing, and activation approach that balances scale, story, and context.

3.1M SF

of Mixed Use Development

66-Acre

Redevelopment

80,000 SF

of Retail Space