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Creators at the Forefront of Marketing Strategy: 2024 Trend Report

  • Insights
By The Streetsense Collective

Like the social landscape, the creator economy is also having a transformative moment as we step into 2024. A September report by Insider Intelligence found that influencer marketing spend is growing 3.5 times faster than social ad spend and should continue to do so through 2024. This trend aligns with the surge in popularity of platforms like TikTok and apps centered around short-form video content, making the upward trajectory in spending a foreseeable development. Learn how increased investment in the creator economy will impact the marketing landscape this year: Download our Creative Agency’s Four Trends for 2024.




The Streetsense Creative Agency brings brands to life, with a focus on creating meaningful connections between people and places. From brand positioning to go-to-market strategies to digital and social media campaigns, our team builds brands from the inside out, helping clients connect with their audiences, inspire engagement, and drive conversion.


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