Welcome to a new edition of our Spotlight series where we get to know the people that make the magic happen in our creative collective. Pull up a chair because we’re sitting down for a Q&A with Creative Director Taylor Moore.
Howdy y’all!! As Creative Director of the Marketing Department, I help bring our clients’ stories to life through all things video, photo, graphic design, animation, and audio through campaign development, social content, and beyond. That might sound a little dry, but as my Aunt Melody says “…he does the pictures” and she’s not wrong! A lot goes into great photography, video, and design and we put in the work to make sure everything we produce—from major broadcast campaigns to little snackable social content—is done with integrity, positivity, and fun!
Q: What prior experience or interests lead you to Streetsense?
A: I’m from a tiny coastal town in Alabama where all the oak trees are a few hundred years old, filled with Spanish moss, and all the buildings are a spectrum of pastels. But I had New York dreams! So I attended Parsons School of Design and then immediately catapulted into a decade-long career working for agencies and in-house for brands such as Coastal Living Magazine, Swarovski, MAC Cosmetics, Bloomingdale’s, Kenneth Cole, Norma Kamali, Club Monaco, and Claire’s., I also had a brief stint in pharmaceutical advertising for a few years working for global companies such as Pfizer, Leo, and Merck.
In my most recent position before Streetsense, I oversaw the creative for eight of Macy’s Private Brands for 3 years. There, I worked hand-in-hand with our CMO along with marketing, content, video, retail design, and merchandise teams to tell authentic brand stories across the county and online.
It’s been a whirlwind romance in this industry! I think I ended up at Streetsense as a culmination of all my experience across roles in New York City.
I’m grateful because Streetsense is a melting pot of immense talent—all from diverse industries —that you wouldn’t expect to make up a single company. Because of that, I felt that this was my new place to call home. Over the past three+ years, I’ve had the privilege to bring a whole new wave of offerings to Streetsense and our clients and am so thankful for the creatives on my team and those who help us bring our visions to life!
Q: What do you do in your free time that inspires your work here?
A: Before NYC, I had my own silk-screen printed t-shirt line that I had in a handful of boutiques across the South. I also spent my summers traveling around the Southeast painting at different art festivals and working with different interior design agencies helping create artwork for hospitals, hotels, and commercial office spaces. So, keeping up with that juvenile ambition, I try to keep the creative juices flowing through painting and different crafting adventures. I also spend a lot of time hiking around our new city of Asheville, NC with my golden retriever Harrison.
Speaking of, Asheville was just named Yelp’s Top Foodie City for 2022 so we are constantly going out to eat and enjoying everything the city has to offer. I also try to go to every concert in town possible, have been reading Where the Crawdads Sing for months(!), have been diligently working on my partner’s new launch (check out KyleKing.us this fall!), and am a proud season pass holder to Dollywood.
Q: What topic, thought, or hobby is piquing your interest right now?
A: OOF! Well, the world is on fire and we’re all just trying our best, right? But storytelling has been a complete joy for me recently. We have a favorite restaurant in town that does a storytelling show. We’ve made a revolving door of friends there—it’s such a wonderful experience to sit and listen to someone’s journey over some Mai Tai’s.
Q: What’s on your coffee table at home right now?
A: In my office, I have a coffee table with one of my most prized possessions: a signed limited edition Mario Testino book from his “Private View” exhibition. I bought it with my first paycheck from my brief stint in pharmaceutical advertising and have zero regrets. It’s followed by some photo-booth images of Kyle and me from one of our first dates at the Trailer Park bar in Chelsea. Along with Elvira coasters and art supplies.
Q: What do you wish you had known when starting out in this industry?
A: Everyone is replaceable. That’s a rough statement to swallow, but I learned early on that designers and art directors are a dime a dozen in this crazy marketing world (and that bad design is RAMPANT). As creatives, we get the short straw more times than not, but what will set you apart is your tenacity, holding yourself to high standards, and creating genuine and thoughtful work. Surround yourself with experts in their field, and through that, you’ll have a team that is strong and supportive.
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