Elle
Streetsense was engaged to develop a compelling brand and story for Washington DC’s first office-to-residential conversion.
THE APPROACH /
The branding strategy for Elle centered on redefining perceptions of Downtown DC living by transforming a legacy office building into a vibrant residential destination. Streetsense positioned Elle as a sophisticated and approachable brand that reflects both the city’s historic elegance and its evolving energy. Through naming, visual identity, and narrative, the brand celebrates the building’s bold reinvention while signaling a new chapter for urban living in the heart of the nation’s capital.
LIVE IN YOUR ELEMENT /
The digital campaign for Elle establishes a bold and cohesive brand presence across platforms, introducing the property as a fresh vision for downtown living. With messaging rooted in lifestyle and transformation, the campaign invites audiences to connect with the idea of home as a place of personal expression and elevated design. The creative approach balances sophistication and warmth, positioning Elle as a standout residential offering in a shifting urban landscape.
An Interactive Impression /
The Elle website offers an elevated, immersive experience that reflects the brand’s refined approach to urban living. A custom interactive cursor creates a spotlight effect, drawing users into the site and guiding exploration in a memorable way. This subtle-but-innovative feature adds depth to the digital journey, reinforcing Elle’s commitment to thoughtful, design-led storytelling from first click to move in.
URBAN ELEGANCE /
The window graphics at Elle serve as a bold first impression, introducing the brand with clarity and confidence. Designed to reflect the essence of the Elle identity, the vinyls balance elegant typography with clean, modern composition—creating intrigue for passersby and signaling a new residential experience coming to DC’s West End.
