Industrious Reserve
Streetsense developed a new identity for Industrious Reserve, establishing the tone, positioning, and prestige of Industrious’ new Platinum Tier brand.
The Approach /
Streetsense crafted the foundational positioning and visual identity for Industrious Reserve, defining a new standard of workspace hospitality for executive audiences. Through a focused strategy sprint, we clarified the brand’s core attributes, built a positioning framework to guide future locations, and designed a logo that layers seamlessly into the Industrious brand family — conveying exclusivity, elegance, and quiet authority. The brand is currently operating its first location at the iconic Lever House in NYC.
The Application /
We then translated this foundation into an immersive brand book, illustrating how Industrious Reserve would come to life across both physical and digital touchpoints — from signage and uniforms to digital advertising and presentations — ensuring a cohesive experience across every detail and every future address.
