The challenge: create a website experience for Manhattan West that reflects the dyamism of the destination while being intuitive for the consumer and back-end users. Brookfield Properties needed a website that could be as nimble as their marketing efforts, with the ability to constantly serve fresh and engaging content.
THE APPROACH
Streetsense conducted a deep analysis of the current website, yielding a roadmap of critical areas to address with the refresh. These findings — such as the need to serve as an information hub that converts users to foot traffic — were outlined in a detailed brief defining big picture goals, technical requirements, and key performance indicators.
OUR OBJECTIVES
• Make information more accessible
• Keep content dynamic and reflective of the onsite experience
• Build a funnel leading to onsite visits
MEASURING SUCCESS:
1 month post-website launch
• USERS
5,039 / +74% MoM
• SESSIONS
9,437 / +101% MoM
• AVG. SESSION DURATION
+2m 03s / +42% MoM
• vs. INDUSTRY AVG.
1m 34s
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