The Draftsman Hotel

the draftsman hotel exterior shot

The Draftsman Hotel

  • Hospitality
  • marketing

Getting Charlottesville's premier hotel in search results

Visit the Draftsman >>

The Draftsman is a 150 room pet-friendly boutique hotel in downtown Charlottesville, Virginia. They engaged Streetsense to help meet its goals of reaching 71% capacity throughout the entire year, driving more catering business for events, and driving more people to utilize its eat and drink spaces. While the hotel had no problems meeting its capacity goal during peak times of the year—UVA Graduation, for example—it needed our help increasing capacity and utilization during its off season.

Results/

  • 16.38%

    increase in web sessions

  • 3,321

    “Book Now” clicks

  • 760

    in-bound phone calls through paid search ads

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