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The Langdon
THE BRIEF /
The Langdon brings a distinctive new luxury residence to Manhattan’s Upper East Side, with a brand and digital presence worthy of its coveted address. Streetsense developed a comprehensive brand strategy and identity, from naming to a refined identity and logo system. The work extended into marketing concept development and brand collateral, creating a cohesive expression designed to position The Langdon as a compelling new residential option in the neighborhood.
THE APPROACH /
Inspired by one of Manhattan’s most iconic neighborhoods, Streetsense created a brand that balances timeless sophistication with contemporary living. Anchored by the tagline “Live Brilliantly,” the identity embraces a quiet luxury approach—reflecting the property’s position as one of the Upper East Side’s only new high-end rental residences. The resulting brand and collection of marketing materials use elegant storytelling and refined visuals to bring The Langdon’s vision to life.
COLLATERAL
NEIGHBORHOOD PHOTOGRAPHY
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