The Wharf
A $2B, 3M square foot mixed-use project along the Southwest Waterfront in Washington DC, The Wharf’s development was at risk of becoming an incoherent collection of well-designed buildings without a cohesive, memorable ground plane. Streetsense was tasked with creating an engaging ground plane that binds all components with one unifying ribbon of identity and allows the project to function as a singular place with both neighborhood and visitor appeal.
All images courtesy of Hoffman-Madison Waterfront.
APPROACH/
Streetsense delivered a holistic new experience by connecting multiple buildings through insightful storefront and public space design, ultimately creating a dynamic new neighborhood that has become both locally iconic and internationally identifiable.
Streetsense also developed the plan, merchandising strategy, and economic proforma for the highly celebrated Market District, a textured collection of buildings occupied by an array of purveyors selling market food and prepared food.
Planning Team/
Streetsense’s planning team helped to define an approach to the ground plane that would unify storefronts, create a cohesive experience, and provide a meaningful sense of circulation for pedestrians and vehicles.
Real Estate Strategy/
A merchandising strategy for the Market District, which informed the tenanting approach along the ground plane so that the experience felt cohesive, relevant, and memorable, all while achieving a broad day-part appeal with opportunities for repeat-traffic generators.
RESULTS/
Today, The Wharf is celebrated—by tourists and locals alike—as one of D.C.’s most vibrant neighborhoods offering luxury shopping, al fresco dining, family entertainment, and opportunity for deepening community.
MORE CASE STUDIES
TSX
Imagining and marketing a transformative development at the world's most visible intersection
Hoboken Economic Analysis & Strategic Plan
Strategic downtown implementation plan informed by a comprehensive data-driven approach
Pattern District
A masterfully planned and crafted community that celebrates a historic site's story and champions smart growth principles
Palo Alto
Revitalizing Palo Alto's citywide retail strategy based on a thorough retail diagnostic
