Union Square Alliance

union square rednering
Union Square strategic plan booklet
strategic plan on computer screen

Union Square Alliance

San Francisco, CA
  • Public Non-Profit
  • Strategy

Full-scale strategy for San Francisco's iconic destination

Read all the plan's news coverage here >> Back to work

To get a full sense of the place—including the physical environment conditions, social and economic conditions/drivers, opportunities for activation, placemaking, safety interventions, and programming—Streetsense conducted interviews with key stakeholders and small focus groups that represent critical sectors. Streetsense also formed recommendations by cataloging and mapping pre/post pandemic data (visitation, local destination drivers, and retail anchors), identifying areas of strong concentration of commercial/business density (including a categorization of individual shopping areas based on SF estimates and tenant mix), assessing business health and performance of each sub-district, as well as analyzing the competitive environment and historical performance. These components allowed the team to consider the likelihood of leasing space to prospective tenants, illustrated the necessary economic framework for attracting tenants, and demonstrated the productivity threshold required for tenants to sustain their lease commitments.  


The full strategic recommendation—created in partnership with MIG—consisted of an administrative draft plan, draft strategic plan, final strategic plan, and draft/final monitoring and evaluation memo; all completed throughout a five-month period. The plan’s announcement was covered in The San Francisco Chronicle, The San Francisco Business Times, Fox KTVU San Francisco, and discussed by San Francisco Mayor London Breed.

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