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Visit Fairfax

george washington re-enactor at mount vernon
great falls
space museum

Visit Fairfax

Fairfax County, VA
  • Branding
  • lifestyle
  • marketing

Positioning Fairfax as a unique place to vacation

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As a Destination Marketing Organization (DMO), Visit Fairfax’s mission is to enhance economic and social growth in Fairfax County and Northern Virginia by marketing, promoting, developing and coordinating tourism, conventions, sports and hospitality opportunities in the area.  

 

Following a few initial project collaborations, the Streetsense collective quickly became Visit Fairfax’s digital agency, and has now been the agency of record for 19 years. The channels used have evolved along with technology, but the core discipline of each new campaign has been the pursuit of ever-higher and provable returns on marketing investment (ROMI). Further, Streetsense has always guaranteed our ROMI, so Visit Fairfax is never in the position of assuming big risks.    

Approach/

Streetsense has employed a wide range of channels and tactics over the years. By focusing on short term consumer-engagement KPI that we know reliably leads to actual visitation, we have been able to shepherd Visit Fairfax’s digital budget toward ever increasing returns. Channels and services range from strategic and brand counsel to SEO to social media advertising to mobile passports.  

Results/

  • 1M

    incremental visitor parties

  • 2.1M

    incremental paid lodging nights

  • $766M

    incremental visitor spending

  • 132:1

    incremental ROMI

To ensure that reported results are both reliable and believed, Streetsense has partnered with or employment best-practice provides including Texas A&M University’s Department of Recreation, Park and Tourism Sciences, Nielsen, Epsilon and Zartico, among others. Our emphasis is on “incremental” impact, meaning that the people we engage have not already decided to visit at the time of that connection.

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