watershed graphic
graphics of yoga classes and active lifestyle


Laurel, MD
  • Branding
  • marketing
  • Mixed use
  • residential

A modern, naturally connected community

Learn more about Watershed. Back to work

The team was tasked with branding a new 202-acre community in Laurel, MD that will consist of 1,400 homes, unique amenities, and unmatched natural connectivity located next to the Patuxent Wildlife Refuge. Streetsense was also asked to create a comprehensive marketing plan that captured this thought: where the sidewalk ends, the trail begins. Watershed not only has miles of hiking and biking trails, ponds, and wildlife, but the opportunity for next-level community living in the contemporary clubhouse. The marketing and branding plan we created—which ranged from the website to social media to in-house collateral—had one overlaying purpose, to garner more community members and give them the chance to discover their Watershed moment.

Back to work

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