Office to Residential Conversion Symposium
view videoWatershed
The team was tasked with branding a new 202-acre community in Laurel, MD that will consist of 1,400 homes, unique amenities, and unmatched natural connectivity located next to the Patuxent Wildlife Refuge. Streetsense was also asked to create a comprehensive marketing plan that captured this thought: where the sidewalk ends, the trail begins. Watershed not only has miles of hiking and biking trails, ponds, and wildlife, but the opportunity for next-level community living in the contemporary clubhouse. The marketing and branding plan we created—which ranged from the website to social media to in-house collateral—had one overlaying purpose, to garner more community members and give them the chance to discover their Watershed moment.
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North Fork
Master planning and brand visioning a 3.7 million-square-feet SF innovation district
The Jones on Main
Reinventing an iconic urban office building and telling an historic story for a modern audience