It’s estimated that there will be a total of 4.89 billion social media users worldwide this year. So, odds are, if you’re marketing on social media, you’re going to make an impact.
While there are many reasons why your brand should be present on social, let’s talk about the big two, and how they work together with one end goal — to generate revenue. So why is a social media presence vital for your brand during this day in age? Social media allows you to distribute the right content to the right people at the right time. Which, in turn, helps build an online community, and allows you to engage with your audience, ultimately nurturing those audience members into consumers and making a sale.
Hitting Your Target Audience
Social media allows you to circulate information to your target audience at a specific point in time — no matter where they are in the world. This means you can target your content to the most qualified demographics, like a specific profession, or a certain interest — while gaining useful insights into the people who follow you. Though boosted posts and paid ads are the way to ensure you’re reaching the right people, you also have an organic advantage, because marketing to users who already follow you ensures you’re reaching the people who already want to learn more. Not only does it allow you to distribute content to these folks, but it allows you to engage with them as well. Once you’ve connected with and engaged with your audience, you’re in the position to garner brand awareness, leads, sales, and revenue.
Building a Community
Simultaneously, while you’re hitting your audience with the right content at the right time, you’re building an online community, filled with people who want to learn more about your brand. How? By engaging with your audience. You’re responding to DMs, comments, and tagged content, you’re sharing user-generated content, you’re engaging with similar brands, you’re hosting Q&As, you’re recognizing long-standing and faithful fans, you’re hosting meaningful giveaways. And you’re now starting to see growth in followers and engagements as you build that loyal community.
Sales & Revenue
Once you’ve built a strong community, you’re well on your way to generating revenue. By having your audience hooked through your content, you’re then able to control the narrative, establish your brand as a thought leader, and nurture those audience members into customers — thus, making a sale and generating revenue.
So there you have it. Yes, social media is fun, but a strategic, strong presence will ultimately get you that revenue.
If you haven’t already, follow Streetsense on social and see how we’re building our collective community through fun, engaging content!
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