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BLVD
Streetsense was tasked with the brand strategy, marketing rollout, and wayfinding of a mixed-use retail and entertainment destination in the center of the Las Vegas Strip, with the immediate goal of attracting top-tier retailers and a long-term goal of driving awareness of the site.
APPROACH
Streetsense developed a distinctive marketing campaign highlighting BLVD’s prime location and unique attributes, including a rooftop destination overlooking the Strip. Our work included:
• Custom Website
• Digital Leasing Brochure
• Construction Signage
• Wayfinding Strategy and Signage Design System
• Social Media Strategy and Implementation
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