Hotel Cleo
Streetsense brought Hotel Cleo to life through a seamless blend of brand development and interior design, crafting an unforgettable guest experience in the heart of downtown Knoxville. From the name and visual identity to the richly layered interiors, every detail reflects a playful yet refined spirit — making Hotel Cleo one of the city’s most stylish and inviting stays.
THE BRIEF /
Streetsense was engaged to concept and create a boutique hospitality experience that would bring new energy to downtown Knoxville. The brief called for more than just a hotel — it was an invitation to craft a full brand and environment that felt refined yet approachable, stylish yet rooted in place. From naming and visual identity to interior design and guest experience, Hotel Cleo needed to embody a sense of charm, discovery, and modern sophistication.
THE APPROACH /
With a vision to blend playfulness and polish, Streetsense developed a cohesive design narrative that carried across every guest touchpoint. Inspired by the elegance of European travel and the character of Knoxville’s historic core, we weaved together layered interiors, tactile branding, and thoughtful details to create shared spaces that feel both elevated and deeply personal.
Lilou: Hotel Cleo’s Culinary Gem /
Tucked just off the hotel lobby, Lilou is Hotel Cleo’s signature restaurant — a French bistro with a Southern accent. Streetsense crafted the name, visual identity, and interior concept to feel instantly transportive. With soft lighting, warm textures, and playful branding elements, Lilou delivers a dining experience that’s both romantic and relaxed.
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