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Centennial Yards
The Brief
Centennial Yards is a transformative mixed-use district in the heart of Downtown Atlanta, centered around a new entertainment destination designed to evolve into a vibrant 24/7/365 neighborhood. Streetsense served as the retail and public realm advisor, collaborating closely with Gensler and OJB to shape a cohesive, high-performing ground plane experience.
The Approach
Our work focused on integrating retail strategy, public realm design, and consumer behavior to create an active and resilient district throughout the day, across seasons, and during major event cycles. Through competitive benchmarking, audience insights, and customer journey mapping, Streetsense helped define a place experience strategy that supports both everyday neighborhood life and large-scale entertainment demand.
Results
The resulting strategy helped position Centennial Yards as one of the most ambitious sports and entertainment districts in the United States, with more than $5 billion in planned investment, over 900,000 square feet of retail, entertainment, and hospitality uses, and a district designed to support both daily neighborhood activity and major global events.
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