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As Rudin’s agency of record, Streetsense leads an integrated approach across its corporate and residential portfolios, spanning social strategy, content creation, visual media, paid media, campaign development, and design support to build a cohesive brand presence across channels and touchpoints.
THE BRIEF /
With a century of history and a portfolio that has helped shape New York City, Rudin has built a reputation rooted in longevity, relationships, and a deep connection to the city. The opportunity was to translate that legacy into a modern marketing presence that could tell a much broader story: one that celebrates Rudin’s history while showcasing the people, properties, partnerships, and experiences defining its future. At the same time, Rudin Residential needed a distinct identity of its own, shifting the focus beyond individual listings to build a lifestyle-driven brand that captures what it feels like to live in a Rudin residence and in New York City.
CORPORATE STORYTELLING /
For the corporate brand, Streetsense developed and continues to lead a social strategy that expands Rudin’s storytelling beyond traditional real estate content. Editorial series and platform-native creative highlight everything from major property milestones and redevelopment efforts to company culture, community partnerships, neighborhood connections, and the people behind the portfolio. That storytelling extends beyond day-to-day social content Streetsense provides photography and videography for tenant events and experiences across the office portfolio, building a library of original content that can continue working across Rudin’s marketing channels long after an event ends.
RESIDENTIAL BRAND /
For Rudin Residential, Streetsense established a more editorial, lifestyle- led approach centered on the experience of living in New York. The strategy created a more cohesive way to tell stories across the portfolio, balancing property features with design, amenities, service, neighborhood experiences, and the everyday moments that shape life at home. Streetsense also supports the residential portfolio through ongoing visual media services, capturing professional photography of available residences, interiors, exteriors, terraces, and views for use across listings, the Rudin website, paid advertising, and other marketing materials. This creates a consistent pipeline of high-quality imagery that supports both individual leasing needs and the broader Rudin Residential brand.
CAMPAIGN & CREATIVE SUPPORT
EXAMPLE REELS
NEIGHBORHOOD PHOTOGRAPHY
RESIDENTIAL PHOTOGRAPHY