Reinventing an iconic urban landmark and telling an historic story for a modern audience

We were engaged to create a new experience for a landmark building on Houston’s Main Street. We created a relevant, marketable story for 712 Main Street, bringing it to life both through brand and the built environment.

Outcome

A revamped mixed-use landmark with modern resonance, complete with a food hall to activate the ground floor and drive local neighborhood connections.

37

Floors

800,000 SF

Building

12

F+B Outlets in Food Hall