Wellen Park

Wellen Park site on iphone
wellen park billboard
wellen park ad in magazine
Wellen park website on ipad and iphone

Wellen Park

  • Mixed use
  • residential

Fine-tuning a master-planned community where everyday fun flourishes and the spirit of wellness thrives

Streetsense was engaged to rebrand and market one of the nation’s top-selling master-planned communities, previously known as West Villages. Located on Florida’s Gulf Coast between pristine beaches and the lush natural environment of the Myakka River, Wellen Park needed a distinctive new brand to signal its growth, including forthcoming new neighborhoods and a mixed-use town center that we were also engaged to create.

Approach/

Our work began with urban design for downtown to unify and connect existing and future neighborhoods by maximizing the lakefront setting, creating a casual, walkable destination for residents and guests, and offering space for community events. Meanwhile, our brand team developed a refreshed brand identity and transition plan to communicate the rollout to key stakeholders. Finally, we created and implemented a strategic marketing plan—including the design and development of WellenPark.com—to amplify the new brand and engage target audiences throughout the conversion funnel.

Approach/

Wellen Park editorial page

Results/

wellen park web pages on computer screens

Results/

While Downtown Wellen is still under construction, our efforts to market the new brand are making an impact. In terms of SEO, we’ve seen a year over year increase of 52.96% in visits from organic sessions, 51.52% for organic sessions, and 10% for the Home Details form. For social media year over year, we’ve seen a 30.23% increase in Facebook followers, a 62.04% increase in Instagram followers, and a 324% increase in new users to the website.

MORE CASES

Apartments.com

Building a digital community for renters, landlords, and multifamily professionals

The Elm

Creating a lifestyle to live for in a Scandinavian-inspired multifamily property

Jane Jane

Designing a go-to cocktail spot in the
urban core