Wellen Park
Streetsense was engaged to rebrand and market one of the nation’s top-selling master-planned communities, previously known as West Villages. Located on Florida’s Gulf Coast between pristine beaches and the lush natural environment of the Myakka River, Wellen Park needed a distinctive new brand to signal its growth, including forthcoming new neighborhoods and a mixed-use town center that we were also engaged to create.
Approach/
Our work began with urban design for downtown to unify and connect existing and future neighborhoods by maximizing the lakefront setting, creating a casual, walkable destination for residents and guests, and offering space for community events. Meanwhile, our brand team developed a refreshed brand identity and transition plan to communicate the rollout to key stakeholders. Finally, we created and implemented a strategic marketing plan—including the design and development of WellenPark.com—to amplify the new brand and engage target audiences throughout the conversion funnel.
Approach/
Results/
Results/
While Downtown Wellen is still under construction, our efforts to market the new brand are making an impact. In terms of SEO, we’ve seen a year over year increase of 52.96% in visits from organic sessions, 51.52% for organic sessions, and 10% for the Home Details form. For social media year over year, we’ve seen a 30.23% increase in Facebook followers, a 62.04% increase in Instagram followers, and a 324% increase in new users to the website.
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