This report was developed for marketers across industries who want to stay ahead of the curve—the professionals who believe in the test-and-learn and know that sometimes the best way to grow is to jump feet-first into uncharted territory.
Trying new things doesn’t always pan out, but we do know that early adoption can be rewarded by social media algorithms, earns attention from the media, and at the minimum helps you stand out with customers and consumers. This is for those who know rewards are worth the risk.
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