Apartments.com
Apartments.com tapped Streetsense as the social media agency of record to generate brand awareness as the best site for renters to find their next place to live and drive on-channel engagements while fostering online brand advocacy. Streetsense was also asked to manage the B2B side of Apartments.com, generating awareness with independent owners, property managers, and multifamily owners to list their properties for rent on the site.
Approach/
Streetsense launched an integrated social media strategy across Facebook, Twitter, Instagram, and Pinterest to target prospective renters with content including renter-friendly tips, contests, and insights from Brad Bellflower, Inventor of the Apartminternet, as portrayed by Jeff Goldblum. Our team also sources and manages influencer partnerships, shares editorial content with a range of audiences, and oversees the brand’s TikTok. On the B2B Side, Streetsense executes a multifaceted cross-platform content strategy focused on thought leadership, creative messaging, and overall brand advocacy.
Results/
Since becoming social media agency of record for Apartments.com, we’ve seen a YoY increase in followers of 57%, an increase in engagements of 53%, and a 280% increase in engagement rate on Instagram Stories. On the B2B side, YoY results have likewise been impressive, with a 19% increase in followers, an 86% increase in engagements, and a 117% increase in engagement rate.
Custom Campaign/
Streetsense launched the Paws for a Cause Campaign in April 2022 leading up to National Adopt a Shelter Pet Day where we partnered with The Petfinder Foundation and various influencers—culminating in a donation to the Foundation, a 98% increase in TikTok followers, a 70% increase in engagement rate across all channels, and 5,852 contest entries.
Content Series/
The team launched a monthly video series dubbed “Engage with Erica” featuring Erica Byrum, Assistant VP for Social Media at Apartments.com, in which she shares tips and tricks relevant to multifamily marketing. Based on real questions asked by other industry professionals, the series brings a humanized, personal approach to Apartments.com’s market insights and thought leadership.
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