Office to Residential Conversion Symposium
view videoDallas Design District
A new mixed-use development with office and dining-focused retail, 1715 Market Centre brings a new heartbeat to the burgeoning Dallas Design District. The project, which will set a new bar for mixed-use product in the area, is centrally located among the neighborhood design studios, showrooms, interior design-focused retailers, and F&B offerings. The developers engaged Streetsense to curate a vision for a collection of locally-resonating yet destination-worthy offerings amidst the backdrop of a highly textured and curated public realm that would differentiate the asset from the rest of the Design District and future developments.
Approach/
Streetsense developed a carefully detailed and multi-sensory approach to merchandising and tenanting, with a focus on destination dining and specialty retail opportunities. Leveraging insights from a competitive market assessment, user analysis, and an examination of best practice precedents, the merchandising strategy provided a highly detailed roadmap for how to tenant the ground floor in order to differentiate the office asset, maximize foot traffic, and increase sales productivity.
Streetsense was also engaged for future Interior Architecture services, and will design the office lobby and amenity spaces.
Competitive Assesment/
Streetsense conducted a competitive assessment used to evaluate opportunities and voids within the market, and to look in detail at other assets that prospective tenants might consider.
Retail Merchandising Strategy/
Our retail merchandising strategy established tenant location, baseline economics, and design considerations; the strategy also included illustrative tenants, both regionally and globally, as well as a curated mood board of relevant experience details.
Merchandising Plan/
We crafted a merchandising plan that details the best location for each type of tenant, in order to optimize the experience on the ground plane.
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