Stonebridge at Potomac Town Center

stone bridge rendering, storefront
stonebridge overhead rendering
stonebridge center overhead view
stonebridge sign on storrefront

Stonebridge at Potomac Town Center

Woodbridge, VA
  • Mixed use
  • Strategy
  • Urban Design

Revamping an entertainment and retail anchor

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As the entertainment and retail anchor of Eastern Prince William County, Stonebridge is Woodbridge’s premier lifestyle center, home to a range of aspirational dining, service, and entertainment destinations. From Wegmans and Alamo Drafthouse Cinema to Zoe’s Kitchen and the Apple Store, the tenant mix includes some of the nation’s leading retailers and restaurants. When Alamo entered, however, several tenants vacated and the center came due for a holistic experiential refresh, from the brand to the built environment.



500K sq ft retail space

308 apartments

138.5K sq ft Wegmans 


An activated center point serves as a year-round hub. Spring through fall, a grand lawn hosts concerts and weekly al fresco movies. During winter months, the lawn gives way to a community ice rink. Smaller pocket parks have been added throughout the project to introduce greenery and walkability. A linear “Play Park” has the crucial role of attracting patrons from Wegmans through the rest of the center.

Environmental Graphics and Wayfinding/

front of property wayfinding sign
View Case Study

Environmental Graphics and Wayfinding/

To assist visitors further, a new Environmental Graphics and Wayfinding system was developed to inform and direct patrons to Stonebridge’s diverse offerings. Strengthened by its dramatic brand and design improvements, the offering is taking shape as a fresh and activated retail experience.


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