The Streetsense Creative Agency won an AIGA award for our design work on the Rae on Sunset, a Greystar multifamily property in Los Angeles.
AIGA50 is an annual design competition put on by AIGA’s DC chapter showcasing excellence in the Mid-Atlantic Region (including MD, VA, and WV) where only 50 projects are chosen as winners. Entries were judged on overall innovation, experience, effectiveness, and execution of the design solution and the design brief, without regard to category.
The design direction Streetsense provided reflects a sophisticated aesthetic with an edge of surrealism. An artful interpretation of the convergence of the sun and the moon, the logo is inspired by the contrasting yet complementary, sophisticated design of the East and West Buildings—alluding to the duality of experiences at Rae on Sunset.
The Streetsense Creative Agency brings brands to life, with a focus on creating meaningful connections between people and places.