Ashley Couch

Head of Place Innovation

As Head of Place Innovation, Ashley brings 20+ years of combined design and hospitality experience to defining – and redefining — how quality ‘place’ is created in today’s quickly evolving world. Prior to joining Streetsense, Ashley spent 7.5 years at WeWork as a design and thought leader defining the WeWork spatial brand and redefining workplace experience more broadly. She led a global team of more than forty designers and oversaw the expansion of locations across the U.S., Europe, LATAM, and Asia to create award-winning workspaces. She brings a multidisciplinary approach to her work to deeply understand all of the forces at play then delivers holistic solutions that drive meaningful user engagement across all touch points. She is most comfortable operating at the edge, defining and building things for the first time, and designing multi-dimensional concepts that tackle complex financial, social, and environmental challenges. Before receiving her M.Arch from the Southern California Institute of Architecture (SCI-Arc), Ashley studied writing and publishing at the Columbia University School of Journalism and received a B.A. in philosophy and comparative religion from the University of Virginia.