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Larisa Ortiz

Managing Director, Research + Analysis

As Managing Director of Research + Analysis, Larisa brings over 20 years of experience advising public, private, and non-profit sector clients on retail real estate strategy in urban environments. Prior to joining Streetsense, Larisa founded Larisa Ortiz Associates, leading award-winning projects including The City of Cambridge Massachusetts Retail Strategy, The City of New York’s Commercial District Needs Assessment, and the formation of the first Business Improvement District in Latin America. Larisa is the author of Improving Tenant Mix, published by the International Council of Shopping Centers, and currently serves as a Mayoral Appointee to the NYC Planning Commission. She also serves on the Boards of the International Downtown Association, the Coro New York Leadership Center, the National Advisory Committee of the ICSC P3 Retail Program and is Co-Chair of the City of New York’s OneNYC Plan Advisory Committee. A Fulbright Scholar and Watson Fellow, Larisa has traveled the world studying successful downtown and mixed use environments. She holds an undergraduate degree from Wesleyan University and a master’s in city planning with a certificate in urban design from the Massachusetts Institute of Technology.