14th, February , 2019
Flocking to Fairfax
For over a decade, Fairfax County has engaged Streetsense to develop and implement a comprehensive online marketing strategy.
Streetsense has worked in stride with Fairfax County for 10+ years to optimize visitor conversion, up economic impact, and generate a higher return on marketing investment. Initially focused on engaging consumers via high-performing online channels, Streetsense broadened its reach, optimizing emerging marketing channels and implementing heat mapping technology to ensure that landing pages deliver suitable information to visitors. Thanks to these efforts, Fairfax has raised its profile as a hospitality and visitor destination across the region with metrics to prove it.