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Westcourt
Streetsense created a distinctly Orlando brand for Westcourt, positioning it as a new downtown gathering place that strengthens the connection between the Kia Center and the surrounding community through year-round dining, entertainment, retail, and shared experiences.
THE BRIEF /
Streetsense partnered with JMA Ventures, Machete Group, and the Orlando Magic to transform an arena-adjacent development into Westcourt, a vibrant destination rooted in the energy, character and spirit of downtown Orlando. From naming and brand strategy to identity and storytelling, Streetsense created a cohesive brand designed to connect the Kia Center with the surrounding community and establish Westcourt as a year-round gathering place beyond game days.
THE APPROACH /
Located next to the Kia Center—home of the Orlando Magic—this new sports and entertainment district had the potential to become much more than a pre- and post-game destination. Streetsense developed the name
Westcourt and a comprehensive brand platform rooted in community, energy, and discovery, creating an identity that feels both distinctly Orlando and broadly welcoming. A flexible messaging framework and visual system were designed to showcase the destination’s evolving mix of experiences, establishing a foundation for long-term growth and positioning Westcourt as downtown Orlando’s new gathering place.
Brand Expression
Logo Icon Expression
BRANDED COLLATERAL
Sample Signage
DIGITAL STORYTELLING BROCHURE
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